Targeted SaaS Email Marketing

We’re experts at email marketing and sending targeted conversations to generate B2B SaaS leads.

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StartUP MQL engages your target audience throughout the entire customer lifecycle with automated email marketing campaigns. We reach inboxes with timely, relevant, and personalized content that drives awareness, engagement, and adoption for successful sales enablement.

 

B2B SaaS Email Marketing Management

When you invest in email marketing services from us, we’ll take your startup to the next level, warp speeding your sales pipeline with opportunities and introduction calls. We have a team of experts who are ready and able to help grow customer engagement with creative copywriting strategies as well as design skills for optimal conversion rates.

We combine our knowledge about what works best based off data collected over time so that no matter where someone might be browsing or interested inside an inbox (or outside!), they can immediately see why your brand is worth engaging with.

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Email Marketing | A Data Driven Approach

Email marketing will become your most important channel that drives traffic, engagement and opportunities into the sales pipeline, and our team of experts will dive into the performance data and analytics to ensure our email marketing strategy is data driven and consistent.

Each email campaign will go through A/B testing, we will publish one variation of your email copy to a subset of your target audience and a seperate variation to another subset of your target audience, with the defined goal of discovering which variation delivers the best results. We’re testing email subject lines, content, graphics, and comparing which works best with your audience. A data driven approach will ensure better outcomes with each published campaign.

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Email Marketing Launched Successfully

Our mission is to launch your email program off the ground and into stratosphere, reaching out of this world success. Our team will implement a sophisticated framework connected to the rest of your marketing tech stack, making sure all the moving pieces are aligned to set up for quick and immediate wins and long-term growth.

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We implement automated email marketing campaigns for SaaS startups to rapidly accelerate B2B leads & SaaS MQLs into the sales funnel.

 

Automated Email Marketing & Workflow Automation

Email Marketing & Workflow Automation - StartUP MQL - Vas Edelen

A brilliant email marketing program unifies the right messages to your customers at every critical stage in their journey. Our experienced team will automate both the outbound and inbound marketing efforts and external and internal workflows to develop a system that ensures all important conversations stay on track and not lost or forgotten.

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SaaS Email Campaign Management

Email Campaign Management - StartUP MQL - Vas Edelen

We're a team of creatives who will partner closely with your marketing department to execute email campaigns that are tailored for the needs and goals you set out. Whether it's copywriting or designing, we have experience at every stage in this process so no matter what phase your company finds itself on - from defining their message through implementing those plans into action- our expertise can help them get where they want to go!

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We scale your sales funnel by implementing email marketing tools like HubSpot, SendGrid, AutoPilot, Salesforce, ZoomInfo, Twilio and Zapier.

 

Data Segmentation & SaaS Growth

We take a data-driven approach to email marketing. We segment and analyze all possible information so that our campaigns are as effective as possible for generating action, engagement, introduction calls and sales opportunities.

We understand it is crucial for any startup that wants long term success with email marketing to strengthen engagement with their prospects and customers, and StartUP MQL enables long term success by ensuring every aspect of a campaign is running smoothly and efficiently, from segmenting messages into targeted segments of interest, to measuring opens, clicks and engagement levels with analytics.

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SaaS Email Marketing Expectations

Email Marketing Expectations - StartUP MQL - Vas Edelen

It’s not uncommon for our clients to generate 30+% of their revenue from email marketing. Our goal is to deliver rapid growth, and we’ve accomplished this for our B2B SaaS customers by developing a strategy specifically tailored to increase engagement with targeted personas and targeted around what works best for positioning them for success. One particular startup we worked with developed an innovative API platform built specifically for enterprise customers, and through targeted email marketing we were able to generate our startup SaaS partner over $8,000,000 in won revenue.

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