You indisputably want transparency and actionable data for each marketing channel and touch point which contributed to a new customer acquisition! We Do That For You!
Attribution Data & Intelligence Navigates SaaS Demand Generation
StartUP MQL designs and implements a transparent process to track every campaign touchpoint and engagement from lead to won opportunity, in order to comprehend which marketing channels are impacting your pipeline opportunities and ARR. We understand it is important to know how much each lead, opportunity and won customer cost your startup, these numbers will greatly affect whether you continue to invest or burn marketing dollars in certain channels. Your investors and board members will require these metrics each quarter, and we enable you with the data to present to them.
StartUP MQL alleviates common attribution challenges for SaaS startups, like tracking the ROI of each marketing campaign. You’re building a startup, which is very labor and time intensive, so focus on all the awesomeness you’re creating and StartUP MQL will focus on designing a demand generation engine to fill the top of the sales funnel with marketing qualified leads.
Marketing Attribution Throughout The Entire Customer Lifecycle
StartUP MQL will track the means by which your prospects and customers came to engage and buy your SaaS product. We track each engagement, from the first touch point to the last touch point, and all the touch points in-between. Understanding your marketing metrics will allow you to run your SaaS Startup smoothly.
Every marketing attribution is measured from account engagement to win.
SaaS Demand Generation First Touchpoint
With the first touchpoint attribution, is the first time a user interacts with your company’s digital properties, like your website, app or blog is considered to be the absolute most important reason why they will purchase your SaaS product.
The in-between touchpoints are tracked across all marketing channels and interactions. Tracking and measuring every touchpoint is critical for identifying which channels are driving the most opportunities into the sales pipeline, while associating a cost per touchpoint.
The Last Touchpoint in the sales cycle is the most important touchpoint, it means a prospect has converted into a paying customer. During the customer journey we track every touchpoint in order to understand where your customers are coming from, cost per engagement, and to improve the sales cycle for faster wins.
Every marketing touchpoint is tracked from first engagement to sales conversion.
Enterprise Account-Based Analytics & Attribution
Many SaaS startups discover that tracking marketing touchpoints can become overly complex when there are multiple traffic channels and stakeholders within the same account. However, an attribution model determines how credit for sales and conversions is assigned to touchpoints within the marketing and sales channels, once a set of rules have been created. Attribution models are crucial to comprehend how marketing has impacted the pipeline and revenue.
Make Decisions Based on Analytics, Not Assumptions
SaaS Startups should not only consider but implement account-based analytics and attribution within their marketing strategy. Without an attribution process in place, the data to support where to continue to invest marketing dollars will not exist.
StartUP MQL has designed and implemented attribution models to track every interaction from first touch point generated, marketing qualified lead, opportunities to ARR. Our attribution models give your startup critical insights into real time marketing data in order to accelerate ARR growth.
